50 YEARS – VIET TRI xem keo bong da: A PROUD JOURNEY (07/06/1976 – 07/06/2026)
On June 6, 2026, Viet Tri xem keo bong da JSC organized a ceremony to celebrate the 50th anniversary of the Company’s establishment (07/06/1976 – 07/06/2026). This was not only an occasion to look back on a proud half-century journey of construction and development, but also a time to express gratitude to generations of managers, employees and workers whose dedication and perseverance have contributed to building the Viet Tri xem keo bong da brand as it stands today.
On this special occasion, Mr. Tran Manh Huu – Chairman of the Board of Directors of xem keo bong da Corporation – JSC, representing the Corporation’s leadership, attended and extended his congratulations. Speaking to the Company’s employees, the Chairman emphasized: “Today’s achievements are the result of the efforts, intellect and dedication of many generations. They are the outcome of the quiet yet persistent contributions of managers, engineers and workers, as well as the support, guidance and companionship of xem keo bong da Corporation, its member units, partners, customers and authorities at all levels throughout the development journey.”
The speeches delivered throughout the event all evoked pride in the tradition of creative labor established by generations of employees of Viet Tri xem keo bong da JSC. Today’s workforce of Viet Tri xem keo bong da looked back with emotion and pride on the Company’s history, beginning with its predecessor, Song Thao Plywood Factory, established under Decision No. 477/BXD dated June 7, 1976, issued by the Ministry of Construction. Through various stages of transformation and adaptation to the development requirements of the building materials industry and market fluctuations, the Company has gradually affirmed its position in the production and trading of sanitary ware products under the xem keo bong da brand.
In October 2025, implementing the Corporation’s strategy of streamlining its organizational structure and enhancing operational efficiency, xem keo bong da entered a new historical milestone when Viet Tri xem keo bong da became a subsidiary of xem keo bong da Sanitary Ware Company Limited. This integration opened a new chapter of development, contributing to the realization of the strategy of building a synchronized, smart and modern bathroom ecosystem, bringing the xem keo bong da brand further into international markets.
On this occasion, the Company was also honored to receive flower arrangements and meaningful gifts from the Executive Committee of the Trade Union of xem keo bong da Corporation – JSC, the largest organization representing employees throughout xem keo bong da, together with member companies within the Corporation’s sanitary ware ecosystem, including xem keo bong da Sanitary Ware Company Limited, xem keo bong da Thanh Tri Ceramic Company and xem keo bong da Faucet Factory.
These were not only gifts of great spiritual value but also expressions of affection, care and strong solidarity within xem keo bong da in general and among the units that have recently been restructured and integrated to form an enterprise ranked among the Top 27 sanitary ware manufacturers in the world by production scale.
Over the past 50 years, generations of leaders, managers, engineers and workers of the Company have consistently upheld the spirit of solidarity, responsibility, creativity and resilience. From the early days of limited facilities, equipment and production conditions, the Company has continuously innovated technology, improved product quality, enhanced the working environment and progressively met the expectations of customers and partners more effectively.
The 50th anniversary celebration provided an opportunity for the entire Viet Tri xem keo bong da team to reflect on its proud traditions and important milestones throughout its formation and development.
At the ceremony, delegates and all employees reviewed the Company’s 50-year journey through documentary images and stories recounting its establishment, transformation and development. Each image and milestone recalled an era of dedicated work, responsibility and pride among the people of Viet Tri xem keo bong da.
On this occasion, the Company’s leadership also expressed profound gratitude to previous generations who laid the foundation, preserved and developed the Viet Tri xem keo bong da brand. Their contributions are invaluable intangible assets and a source of inspiration for today’s generation to continue upholding traditions, renewing thinking, improving productivity, quality and business efficiency.
In addition to reviewing the Company’s history, the program also served as an opportunity to honor the spirit of solidarity, creativity and dedication of the Company’s employees. Over the years, Viet Tri xem keo bong da employees have maintained a strong sense of responsibility, overcome challenges, actively implemented technical improvements and enhanced professional skills, contributing to the creation of an increasingly professional, civilized and cohesive working environment.
At present, Viet Tri xem keo bong da JSC continues to identify technological innovation, product quality enhancement, human resource development, corporate culture building and improvement of employees’ living standards as key priorities, thereby making positive contributions to the overall development of xem keo bong da Corporation and Vietnam’s building materials industry.
Building on the foundation cultivated over the past half-century, the Company’s collective workforce will continue to unite, work creatively, diligently and cohesively to develop Viet Tri xem keo bong da into an even stronger enterprise, confidently moving forward on the road ahead./.
