xem keo bong da Corporation - The 40 year journey of development and sustainable growth
In the morning of July 18th 2014, keo bong da celebrated its 40th anniversary of establishment 7/1974 -7/2014 at the National Convention Center. On this occasion, the Corporation officially inaugurated Viglacera Hall of Fame.
Minister of Construction Trinh Dinh Dung awarded the 1st class Independence Medal the 2nd time for keo bong da
Minister Trinh Dinh Dung gave a speech to congratulate all officiers and workers of xem keo bong da Corporation at the 40th anniversary of establishment
Viglacera Hall of Fame is built on 1200m2 area on the 3rd floor of Viglacera Tower and is one of the projects celebrating 40 years of Viglacera development. Also at the 40th anniversary of establishment, keo bong da was honourly awarded the 1st class Independence Medal for the 2nd time (the 1st time was in 2009 on the occasion of its 35th anniversary).
The leadership generations of xem keo bong da Corporation cut the ribbons to open the xem keo bong da Hall of Fame
From the beginning, with 18 enterprises producing small clay bricks using artisanal production technology, xem keo bong da has now become a leading manufacturer and trader in building materials in Vietnam, as well as a reputable investor in property development with nearly 12 thousand employees and 40 subsidiaries. The 40th anniversary of establishment was the occassion for lots of xem keo bong da generations gathering to review the lessons learnt, nurture tradition and create next successes.
General Director of the Corporation awarded medals to former leadership generations of keo bong da
Due to health reasons, former General Director Tran Ngoc Quang was not able to attend the celebration; current xem keo bong da leaders had visited and presented the medal to Mr. Tran Ngoc Quang.
xem keo bong da is a pioneer in technology investment in building material production
xem keo bong da Corporation is a pioneer in technology investment in building material production, playing an important role in the overall development of the construction industry in Vietnam. Especially, being introduced when the country had just experienced a prolonged resistance and faced many hardships, not yet opened integration, xem keo bong da building material products still met the demand for the development and reconstruction of the country.
During the 40 year journey of construction and development, xem keo bong da constantly maintains its leading position in manufacturing most kinds of building materials in Vietnam such as: building glass (1990), sanitary ware and ceramic tiles (1994), granite tiles (1996), cotto tiles (2002), etc.; and in investment – applying the latest technology in manufacturing: tunnel kiln technology (1990) in manufacturing clay bricks. From the very first sanitary ware product sets, building glass sqms, and bricks, xem keo bong da has created a foundation for the building material industry. To date, every year, the total capacity of xem keo bong da has reached 15 million sets of sanitary ware products, 450 million m2 of titles, 160 million m2 of standard glass. Currently, xem keo bong da owns 03 glass manufacturing plants in which the Cooperation with NSG Japan in 1994 is the first Joint Venture with foreign producers of float glass. Branded xem keo bong da products which could be found across the country are replacing imported ones and exported to over 40 countries and territories around the world.
In the coming time, continuing to implement policies of the Party and State, xem keo bong da will focus on “the revolution of green scientific technology" in building materials by investing, producing building material products that are environmentally friendly, such as autoclaved aerated concrete, clinker, low-e energy saving glass, tiles and sanitary ware dirt repellent nano-coating, water-saving showerheads ...
Pioneer in social housing development
In recent years, implementing the policies of government and direction of the Ministry of Construction, while capturing the growing demand in key economic sectors of the country, xem keo bong da, with its strength and capacity, has joined real estate markets (RE) and built lots of industrial zones (IZ) and urban areas around the country. Thus, it has become a trusted destination for domestic and foreign investors, as well as thousands of poor households, contributing to changes in many regions and quality of life. xem keo bong da is now the owner of 16 projects with 9 subsidiaries specializing in this field.
xem keo bong da put a strong mark on the market with pioneering role in social housing development and is now a leading investor in Vietnam, contributing to the development strategy of the national housing till 2020. xem keo bong da demonstrated its community responsibility - responsibility for social welfare. xem keo bong da social housing is for low-income people but not "low quality", because the apartments are suitably designed, in harmony with the landscape, using high quality building materials provided by subsidiaries with preferential prices, and environmentally friendly. Especially, the low-income housing area in Dang Xa meets 5 strict requirements of the Vietnam Association of Architects and is awarded the "Green architecture of Vietnam".
Up to date, the number of apartments for low-income people of xem keo bong da accounted for one third of the total number of apartments in Hanoi and xem keo bong da continues investing in this field. Most recently, xem keo bong da inaugurated the low-income housing area phase 2 and organized groundbreaking of the social housing phase 3 (Urban area in Dang Xa - Gia Lam, Hanoi)
Active in implementing industrialization and modernization, industrial development
As a pioneer in investment and production of new products in building materials and also in research and development of green and environmentally friendly materials, xem keo bong da has played a significant role in the process of industrialization and modernization. xem keo bong da building materials are manufactured using high technology, minimizing adverse environmental impacts. xem keo bong da products meet increasing demands of people, in different market segments, and contribute significantly to the export turnovers of the country. Now xem keo bong da building material products are installed in many large projects in Vietnam according to standards of aesthetics, quality and sustainability. Besides, with 40 subsidiaries, xem keo bong da provides jobs to nearly 12,000 employees, with continuous professional and skill training for them.
On the other hand, in the field of real estate, xem keo bong da also has important contributions to the industrialization and modernization of the country, as it solves the housing needs for thousands of low-income people given the shrinking land and rising housing prices in the capital. xem keo bong da’s development of industrial zones such as Tien Son, Yen Phong, makes it more outstanding in this field. xem keo bong da industrial zones succeed in attracting investment from foreign enterprises such as Samsung, Orion, Flexcom, etc. contributing billions of dollars to the export turnovers nationwide. The xem keo bong da industrial zones always offer planning solutions that ensure modern structure, synchronized infrastructure, suitable position, diversified services and security. To continue replicating efficiency from IZs, in the coming years, xem keo bong da continues investing in 4 new industrial zones with a total area of over 1000 hectares. xem keo bong da invested in industrial waste treatment stations, waste water treatment stations, and landscaping in its IZs, so as to ensure a green environment, and IZ operation according to international standards.
Continuous growth and development - from efficient restructuring of state enterprise
During 40 years of development, xem keo bong da has been growing more strongly; the targets of charter capital, revenue, profits, have witnessed a constant increase. xem keo bong da is believed to be one of businesses less affected by the market economy. Even in the recession year 2012 - 2013, particularly difficult for enterprises operating in building materials and real estate, xem keo bong da still retained its growth rate and completed business plan assigned by the Ministry of Construction.
Total Charter capital of xem keo bong da shows a constant growth: In 2014, it is 2,645 billion, indicating an increase of more than 15.3 times compared to 1990; In the first 6 months of 2014, profit of the entire corporation exceeds 14%, revenues are 8% higher than planned. With this profit level, xem keo bong da has achieved 85% of its registration with the Ministry of Construction in 2014. In the last 6 months of 2014, xem keo bong da strives to reach profit target of 155 billion and the full-year profit of 270 billion.
xem keo bong da actively going ahead with the restructuring helped it to stand firm throughout the economic crisis. Besides, xem keo bong da always focuses on its core business, intensive development, "professionalisation", improving productivity and quality of building materials according to the market demand.
Corporate culture, human resources – the solid foundation to put xem keo bong da forward
Reasons for such achievements are xem keo bong da’s own corporate culture and human resources, which were built and preserved by many generations of leaders and staff.
The backbone for xem keo bong da development during the last 40 years despite tough market conditions was its human resources. Generations of xem keo bong da leaders and employees were very consistent in training workforce with specialized skills and being fully aware of the "xem keo bong da Culture".
Respect, solidarity, mutual assistance are the core culture through the development of xem keo bong da. The corporation attracts thousands of staff, employees from across the country. They are building a “xem keo bong da house" stronger and stronger. Physical and spiritual life activities for staff were focused right from xem keo bong da wage policy to care for the spiritual life through activities culture, arts, sports facility.
People are always of xem keo bong da top concerns. Recently, xem keo bong da continue to pioneer in human resources training - training according to international standards. xem keo bong da has signed contract with Proskills UK, a vocational training group of UK, to boost the training and vocational skill development according to international standards in the field of building materials.
Drastically in the renovation and restructuring according to the guidelines of the Party, the Government and the Ministry of Construction, xem keo bong da has transformed itself to a joint stock company, named xem keo bong da Corporation – Joint Stock Company, and definitely will have more opportunities as well as challenges. However with a 40 year tradition, with valuable lessons from generations, xem keo bong da employees and staff are ready to burden on their shoulders of new responsibilities, to improve performance, contributing to national industrialization and modernization.
Some other pictures of the “Hall of Fame” inauguration ceremony, and the 40th anniversary of the Corporation:
