soi keo bong da TIEN SON LAUNCHES PREMIUM GLAZED ROOF TILE PRODUCT LINE

soi keo bong da Tien Son, a member company of soi keo bong da Corporation – an enterprise ranked among the world’s Top 20 ceramic tile manufacturers by production scale, has officially made its mark in the Southern market through the launch and sales opening of the soi keo bong da Premium Glazed Roof Tile product line at the soi keo bong da Eurotile Factory. The event attracted a large number of distributors and major dealers from across the region. Alongside the sales launch activities, the first container shipments officially departed the factory warehouse.

Launch Ceremony and Development Orientation for soi keo bong da Premium Glazed Roof Tiles

On 22 May 2026, soi keo bong da Tien Son Joint Stock Company organized the launch and sales opening ceremony for the soi keo bong da Premium Glazed Roof Tile product line, with the participation of the Company’s leadership and regional distributors. In his opening remarks, Mr. Le Tien Dung – General Director of soi keo bong da Tien Son Joint Stock Company, affirmed that the launch of the Premium Glazed Roof Tile product line not only continues the development journey of one of Vietnam’s leading building materials brands but also represents soi keo bong da’s commitment to standing firmly alongside its distributors and dealers in the new development phase.

All attention was focused on the new roof tile collection, which forms part of soi keo bong da’s Integrated Building Materials and Architectural Solutions System, optimized in both functionality and economic efficiency for consumers, and positioned under the inspiring message: “The Essence of Southern Land.”

The message “The Essence of Southern Land” reflects two outstanding characteristics of the product. First, it has been carefully researched and designed with features specifically tailored to the distinctive climate conditions of Southern Vietnam. Second, it is manufactured at a state-of-the-art facility located at the heart of Southern Vietnam’s logistics hub – the soi keo bong da Eurotile Factory.

The uniqueness of soi keo bong da Premium Glazed Roof Tiles lies in the philosophy of being “green from the core,” ensuring absolute safety beginning with the selection of natural and environmentally friendly raw materials. Manufactured on a modern production line, the product follows a green manufacturing process and achieves outstanding physical and mechanical performance. Under a high-pressure pressing system and firing technology exceeding 1,100°C, the premium glaze is uniformly fused onto the tile body, creating a smooth, glossy surface that resists moss growth and maximizes heat reflection. Furthermore, the durability of buildings is enhanced through intelligent design features such as a unique water-channeling groove that completely eliminates leakage risks and a tightly interlocking structure capable of preventing roof uplift, helping homes withstand extreme storms, heavy rainfall and significant day–night temperature fluctuations.

It can be said that soi keo bong da Premium Glazed Roof Tiles embody profound market understanding gained through a long and persistent journey. It has now been exactly 25 years since soi keo bong da invested in its first premium building materials manufacturing facility in Southern Vietnam. Throughout this quarter-century journey, soi keo bong da has continuously invested in new factories and product lines, thereby developing a comprehensive understanding of the region’s climate conditions, consumer habits and aesthetic preferences.

Inspired by the rich ecosystem of the legendary Mekong River, the soi keo bong da Premium Glazed Roof Tile collection offers a palette of primary colors that are both contemporary and closely aligned with local aesthetic tastes. More than simply a roofing product, it represents a harmonious blend of cultural heritage, regional identity and the aspiration to provide lasting protection for Vietnamese family homes against the challenges of nature.

Experiencing the Modern Production Line

As part of the program, distributors and dealers were invited to tour the production and packaging lines for Premium Glazed Roof Tiles at the soi keo bong da Eurotile Factory.

The entire process, from raw material preparation and shaping to glazing, high-temperature firing and quality inspection, is operated under strict controls to ensure consistent quality before products leave the factory. The modern, synchronized production line and advanced manufacturing technology made a strong impression and inspired confidence among first-time visitors.

Representatives of the distributor network highly appreciated the quality, aesthetics and climate adaptability of the new product line and expressed their desire to cooperate with soi keo bong da in expanding the product throughout the Southern market.

By proactively establishing a high-tech manufacturing base directly within the Southern consumption market, soi keo bong da delivers substantial benefits to consumers, investors and partners alike. This strategic move effectively addresses long-distance transportation challenges, minimizes intermediary costs and translates these efficiencies into more competitive pricing for customers. At the same time, delivery lead times are significantly shortened, ensuring rapid supply for projects without concerns over construction delays.

To reinforce market confidence, soi keo bong da has introduced three core commitments: ensuring superior product quality, implementing strong marketing support programs and establishing a fast warranty process with simplified procedures for dealers. This proactive approach not only enables customers to access a safe and environmentally friendly building material solution but also contributes to the creation of sustainable and prosperous urban architecture throughout Southern Vietnam.

The event continued with a business contract signing ceremony between soi keo bong da and its distributors. This milestone demonstrates the confidence of the distribution network in the new product line and opens significant opportunities for the future growth of Premium Glazed Roof Tiles.

Immediately following the signing ceremony, all guests witnessed the departure of the first shipments of soi keo bong da Premium Glazed Roof Tiles, officially leaving the warehouse for construction projects and consumer markets.

This product launch once again affirms soi keo bong da’s proactive approach in delivering sustainable, modern and culturally distinctive building material solutions to consumers.